Adam Connor

Experience Design Director, Mad*Pow

Main Conference: Research and Design Methods

Does your organization have a plan to infuse user research into the design process? Do you struggle converting research into actual designs? Do you have trouble coming to consensus around design decisions and avoiding churn?

We will share our secrets with you on the best methods for generating extraordinary ideas and design concepts, based on research and a deep understanding of the patient (or customer) journey.

Workshop: Research-Inspired Design Studio

This workshop will provide an overview of our preferred research methods and when to use them. In addition we will cover the making of a journey map to illustrate key interactions. With a shared understanding of the audience and design challenge, we will then break into groups to generate design concepts through a Design Studio activity.

Participants will sketch and present their ideas for solutions, critique and discuss with their teams and iterate their concepts to make improvements. The end-result of a Design Studio is a much deeper understanding of the design challenges at hand, and concepts created out of consensus from all involved.

Professional drawing/illustration skills are not required, but you must be willing to participate and draw basic shapes (we can help!)

You will leave with the tools and framework to facilitate a design studio yourself. Join us!

Bio

With a background in Computer Science, Film and Visual Design plus ten years of in Experience Design, Adam Connor brings a unique design perspective that contribute to Mad*Pow’s digital product design and strategy projects. Adam never gets tired of explaining why collaboration and critique are critical elements of the design process and he frequently speaks to audiences about those topics.

Winner of the prestigious “Longest Commute to Mad*Pow” award, Adam is also known for crafting efficient, effective and easy-to-use designs for websites, applications and interactive media. And he has a thing for Legos!

When not commuting or tricking out his home office, Adam enjoys spending time with his family, working as an independent illustrator and artist, and collecting toys.