Amy Cueva

Amy Cueva

Founder, Chief Experience Officer, and Healthcare Principal of Mad*Pow
Main Conference: Welcome Message
Workshop: Designing Communities of Care: Strategic Social Interaction Design for Healthcare

Social Interaction Design (SxD) is all about designing complex ecosystems that support conversation, collaboration, intimacy, and play - in short, communities. Academics and game developers have long understood – and leveraged – models of conversation, social interaction, and interpersonal engagement that have yet to filter into the healthcare and experience design communities.

Many healthcare providers and startups are eager to capitalize on technology’s untapped potential to serve patients, providers, and payers. They’re rushing to interactive agencies and user experience designers asking them to build PHR’s, EMR’s and innumerable online community sites with little or no attention paid to the quality or usability of the end results or potential issues of privacy and trust.

This intense, collaborative, team-focused workshop will provide a framework for understanding how those in the healthcare industry can understand communities of care through an exploration of the underlying models of collaboration and conversation. In addition, we’ll present a strategic roadmap with design considerations for creating such online communities in the healthcare and wellness space. By the end of the workshop, participants will have developed a range of high-level strategic concepts that respond to the business need for online communities in healthcare and integrate a fresh, contextual understanding of that space.

Bio

Amy Cueva is Founder, Chief Experience Officer and healthcare principal at Mad*Pow. Amy’s passion for human-centered design has been demonstrated repeatedly in her work for clients like New England Journal of Medicine, Google, Aetna, Fidelity and McKesson. Leading a team of equally fired-up designers, Amy has created strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for Mad*Pow’s clients.

Amy is a true believer in the power of research-inspired methodology to address the challenge of competing business goals, customer needs, and technology requirements. With the state of healthcare in our country rapidly approaching a crisis point, harnessing that power has become even more critical. Amy formed the Healthcare Experience Design LinkedIn group and chairs the Conference with that goal in mind, bringing together those invested in the design of healthcare experiences to discuss best practices, trends, challenges and solutions.

Always happy to step up and spread the word about the importance of human-centered design, Amy is a regular speaker at a wide range of industry events. She has presented at HIMSS virtual conference, the World Healthcare Innovation & Technology Congress, the IA Summit, IDEA Conference, the UPA International Conference, and the Center for Connected Health Symposium. She was selected as one of Mass High Tech’s Women to Watch in 2009 and her and her business partners were honored to be present on the Inc 500 list of fastest growing privately held companies in 2009.