David Rose

Entrepreneur and Instructor, MIT Media Lab

Juicy Feedback Loops

The term “juicy feedback” comes from game design where a small action produces a surprisingly large reaction. David will present six design principles that anyone can use to motivate healthy behavior. Using these principles his company, Vitality, created a wireless pill cap which is helping people take their daily medications over 90% of the time (from a baseline of 70%). David will also present a framework for tailoring behavioral change programs to offer each person an optimal mix of social feedback, reminders, accountability, education, and financial incentives.

Bio

David Rose is an award-winning entrepreneur and instructor at the MIT Media Lab. He specializes in novel interfaces which make the physical environment an interface to digital information.  David founded and is CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, umbrellas. David holds patents for technologies in photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, in the New York Times, and parodied on the Colbert Report.