Ready access to information is great. But many times there is confusing information, too much data, or too many options to make sense of. People can easily become frustrated or disengage if they can’t connect with the content presented to them. Nowhere is this more true than the healthcare space, where everything from personal health management charts to health insurance options-- the things that should put people at ease-- are the most overwhelming. More to the point, it isn’t enough to simply help people understand information; if we want real behavior change, people must be emotionally engaged by the information presented to them.
In this session, Speaker Stephen P. Anderson will share several examples of how we can take forms, lists and other kinds of information-- in paper or digital formats-- and redesign them to help people make informed choices and connect emotionally with the information being presented.
Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?”
Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He’s designed Web applications for numerous technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy.
Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.
He frequently tweets as @stephenanderson and occasionally updates his web site (poetpainter.com).