Tim Kieschnick

Manager, Service Strategy at Kaiser Permanente

Data are People Too

This session is for anyone who needs to understand the people who will become insured through the Affordable Care Act (health care reform), and anyone who needs to communicate data in compelling ways. Data presented will include demographics, use of mobile and web, and qualitative data.

Tim will demonstrate 10 compelling ways to communicate about the newly eligible, including methods you have never used before
As you experience these 10 techniques, you'll encounter some surprising and important insights about the newly eligible
You will walk away with 1 compelling communication technique that will dramatically improve the impact of your presentations

If you need insight into the people who will become insured through the Affordable Care Act, or if you need powerful new ways to communicate data, this session is for you.

Bio

Tim Kieschnick has spent over 20 years developing, implementing, and evaluating programs that put technology-based tools into the hands of health care consumers and purchasers. Tim created the strategy that has resulted in over 3,000,000 Kaiser Permanente members interacting with their physicians and medical records online.

Tim has led User Experience, Web Analytics, Product Management, and Strategy with Kaiser Permanente’s Internet Services Group and National Member Technology Group. He has consulted with a wide variety of groups on the use of technology to support health education, shared decision-making, and access to health services. He is co-author of the Health Informatics Directory and regularly presents to diverse audiences on the role of consumer-oriented technology in health care.

Tim’s current work focuses on mobile strategy, health care reform, and eHealth equity.

Resources

Customer Experience Maturity Model: A simple framework you can use to assess how user-centered your group is, and strategies to move one more step in your journey toward user experience enlightenment.

Empathy, Humility, and Moxie: A short blog on 3 key ingredients to a great user experience

User Experience Metrics: An exploration of ways to use quantified metrics to incent user-centricity

Leveraging a Small User Experience Team: Implementing user-centered design in an agile health care technology team